Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
John A. Quelch (ed.)
Published:
2016
Online ISBN:
9780190235154
Print ISBN:
9780190235123
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Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
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John A. Quelch,
Margaret L. Rodriguez
Pages
91–108
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Published:
June 2016
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Quelch, John A., and Margaret L. Rodriguez, 'Carolinas Healthcare System: Consumer Analytics', in John A. Quelch (ed.), Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business (
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Abstract
As health care costs continue to rise, there is increasing interest in engaging consumers to take more responsibility for their own health. Doing this requires the integration of data or a patient’s health from multiple sources, plans, education and motivation of individual consumers with appropriate managing.
Keywords: Consumer Behavior, Engagement, Empowerment, Data Management, Market Segmentation
Subject
Public Health
Collection: Oxford Medicine Online
Disclaimer
Oxford University Press makes no representation, express or implied, that the drug dosages in this book are correct. Readers must therefore always … More Oxford University Press makes no representation, express or implied, that the drug dosages in this book are correct. Readers must therefore always check the product information and clinical procedures with the most up to date published product information and data sheetsprovided by the manufacturers and the most recent codes of conduct and safety regulations. The authors and the publishers do not accept responsibility or legal liability for any errors in the text or for the misuse or misapplication of material in this work. Except where otherwise stated, drug dosages and recommendations are for the non-pregnant adult who is not breastfeeding.
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